Solutions

Shoppable video for retail & eCommerce

Streamline the online shopping experience using shoppable video. Create interactive content that converts browsing to in-video purchasing, and gain a deeper understanding of your customer's buying decisions.

77%

Of people find that interactive video helps them find relevant product information

ContentFX, Interactive Video Effects, 2020

50%

Of web users search for video content before heading in store - Google

Google

61%

Of consumers are more likely to consider a brand when viewing interactive video.

ContentFX, Interactive Video Effects, 2020

World-first shoppable video technology

World-first shoppable video technology

Welcome to the next frontier in eCommerce. Shoppable video empowers you to create instant, in-video shopping experiences. Create shopping carts, configure products and calculate shipping all in-video through headless APIs.

Fast-track sales

Fast-track sales

One-click interactions amplify the ease and instant gratification of online shopping, leading to faster conversion. Track your sales and campaign performance with Vudoo's real-time analytics on one easy dashboard.

Elevate convenience

Elevate convenience

Create seamless omnichannel experiences for consumers. No need to disrupt your customer's viewing experience, shoppable video creates an easy, fast and frictionless way of shopping while watching your videos.

Create more engaging eCommerce experiences

Ecommerce is more prevalent than ever. Meet your customers's needs with interactive in-video shopping. Shoppable video creates a seamless purchasing journey, allowing your customers to watch, browse and add-to-cart without interrupting their viewing experience. 

Compel your audience to purchase

Use branching technology to create personalized shoppable videos that elevate your retail campaigns and puts you ahead of your competition. Add CTAs, product catalogs and checkouts to your videos to make your videos work harder and convert interest into sales.

Measure content success

Vudoo analytics capture the exact moment someone decides to make a purchase. Track sales conversions and learn more about your audience to inform future product development and campaign plans. 

Don't just take our word for it - hear from our customers:

Rachel Christian

"Vogue Australia has been working with Vudoo for 2 years now, helping us deliver fully Shoppable Runways in a time where we couldn’t host physical events due to COVID. Vudoo’s interactive video functionality allowed our consumers to “Shop the Look'', with the ability to purchase items directly from the video. Leveraging the shoppable technology within our content was the catalyst to shortening the path to purchase and driving an increase in conversions for our retail partners. Building on the success of our 2021 runway, Vogue brought the concept back for 2022 to support and amplify the return of Vogue Fashion’s Night Out, turning our offline event into shoppable content. We’re very much looking forward to continuing our partnership with Vudoo."

Rachel Christian

Event Marketing Manager, Vogue

Andrea Hill

"Innovation has always been at the forefront of our brand, and we always look for ways to provide engaging content to our customers that showcase our latest range and outfitting options. Vudoo makes it easy."

Andrea Hill

Digital Marketing Manager, Politix

Rachel Green

"We do see Vudoo playing quite an integral part in our campaign activity in Australia, and then for future iterations of Travel Runway as well, because that's not going anywhere."

Rachel Green

Retail Advertising Leader: Campaigns, Local Store Marketing & Partnerships, Flight Centre Australia

Oliver Vickers-Price

"The interactive capability at Vudoo is actually the ability to transform the relationship with our on-network video audience, to turn the passive viewer into an active one: a way to earn that most valuable of metrics, attention. On our network it has been proven to be the biggest factor in improving outcomes for our clients, so consistent it is the foundation of our commercial narrative. Vudoo has paired their unrivalled capability with measurement that proves engagement and attention beyond any doubt."

Oliver Vickers-Price

General Manager Product & Partnerships, News Corp Australia

Michael Bell

"Creating this campaign designed to upskill our global retailers really demonstrated the power of interactive video. Vudoo were able to use my vision for the project and work with our team to create something that showcases the importance of our brand in a way that’s more engaging and interactive than traditional learning methods."

Michael Bell

CEO, Manukora

Looking to see Vudoo in action? Here are some of our customers' interactive videos!

View our video gallery