"Vogue Australia has been working with Vudoo for 2 years now, helping us deliver fully Shoppable Runways in a time where we couldn’t host physical events due to COVID. Vudoo’s interactive video functionality allowed our consumers to “Shop the Look'', with the ability to purchase items directly from the video. Leveraging the shoppable technology within our content was the catalyst to shortening the path to purchase and driving an increase in conversions for our retail partners. Building on the success of our 2021 runway, Vogue brought the concept back for 2022 to support and amplify the return of Vogue Fashion’s Night Out, turning our offline event into shoppable content. We’re very much looking forward to continuing our partnership with Vudoo."
Event Marketing Manager, Vogue