Rip Curl's Summer Looks Good On You

Discover how Rip Curl used interactive video to help customers find their perfect bikini fit.

Making the shopping experience easier than ever

As one of the world's biggest swimwear brands, Rip Curl know how important finding the perfect bikini can be to a memorable summer. Known as the "ultimate surfing company", their clothing combines fashion and function to help their customers get the most out of every wave.

Rip Curl completed a research project to help them better understand their female customers, and they uncovered that many found the online shopping process difficult. They were looking for a way to make their eCommerce customer experience more seamless and comfortable.

Finding the right fit

Rip Curl used interactive video to put together the 'Summer Looks Good On You' campaign, giving users the power to see what Rip Curl's bikinis looked like when worn, with Rip Curl using footage of their staff to showcase their range. Branching technology meant that users could choose different settings and body types to find the right fit for them, which helped users make more informed purchasing decisions. Users were then taken to Rip Curl's eCommerce site to make their purchases.

The Results

The 'Summer Looks Good On You' campaign made it easier than ever for customers to find their perfect bikini. Customers told Rip Curl that finding the perfect fit was made much easier using interactive vide, and the interactive video provided an experience that can't be replicated using social media or traditional eCommerce platforms.

Vudoo's analytics also gave Rip Curl an insight into their ideal customers. As a company, they're always looking to expand their size offerings and cater to more body types, and tracking the in-video decisions customers were making helped them better understand the types of bikinis their audience want to purchase before their next summer trip. 

James Taylor

"What we really took notice of was the feedback from the customers, who said it was very easy for them to find their fit and find a bikini that was perfect for them and their use."

James Taylor

Global Creative Director, Rip Curl