CASE STUDY

Flight Centre's Travel Runway

Discover how Flight Centre showcased some of the world's most desirable travel destinations using interactive video.

Video Image

26,239

Unique views

Flight Centre's 2021 Travel Runway - Australia, November 9th - November 30th

235

Total outbound "Enquire Now" clicks

Flight Centre's 2021 Travel Runway - Australia, November 9th - November 30th

27,340

Total interactions

Flight Centre's 2021 Travel Runway - Australia, November 9th - November 30th

Interactive video can help make complex stories simple

Flight Centre are one of the world's largest travel retailers, and they were looking for a way to encourage people to start thinking about travel again. The pandemic meant that a lot of people had put off their travel plans, and Flight Centre were looking to showcase various travel destinations across the globe in a format that allowed people to pick and choose which destinations appealed to them.

The Solution

Flight Centre used Vudoo's interactive video platform to build the Travel Runway campaign, which allowed users to select a type of holiday based on what they were looking for from their next trip. Each selection meant that users were able to go on individual journeys throughout the interactive video, hearing from travel experts before being given the opportunity to book the experience/s they've just viewed through clickable calls-to-action.

23,496

Unique customers

Flight Centre's 2022 Travel Runway - Australia, July 9th - July 20th

27.3%

Interaction rate (% of viewers that interacted with the video)

Flight Centre's 2022 Travel Runway - Australia, July 9th - July 20th

6,414

Unique users retargeted via Salesforce Marketing Cloud

Flight Centre's 2022 Travel Runway - Australia, July 9th - July 20th

The Results

The 2021 campaign was a major success for Flight Centre, with a 50.08% interaction rate (% of users that interacted with the video). The average view time was 4:59, meaning that the average customer spent just under five minutes learning about the various travel destinations across the globe.

The success of the 2021 campaign meant that Flight Centre built the 2022 Travel Runway, and the campaign engaged their Australian email database like never before. The eDM containing the 2022 Travel Runway was the most opened email in Flight Centre Australia history, and it was opened 50.65% more than the previous Runway and clicked 10.26% more than the previous Runway.

Rachael Green

"We do see Vudoo playing quite an integral part in our campaign activity in Australia, and then for future iterations of Travel Runway as well, because that's not going anywhere."

Rachael Green

Retail Advertising Leader: Campaigns, Local Store Marketing & Partnerships, Flight Centre Australia