enhance the customer experience

How interactive video content can help you understand your customers

Nov 10, 2020

Successful brands know that understanding what their customers want is the key to meaningful brand communications that enhance the customer experience.

Interactive video makes it easy to create personalized content for your customers Customer expectations around personalization are increasing; 86% of customers say personalization has some impact on what they purchase, with a quarter admitting it “significantly impacts” their purchase decisions.

It makes sense; personalized content takes content relevance to a new level. That said, personalized content can be easier said than done. Personalization requires laborious data-gathering, insight analysis and testing, right? Well, no, not always.

The beauty of our interactive video is that it allows brands to build deep-level personalization integration in Salesforce Marketing Cloud. This game-changing functionality allows you to easily add personalized details into your video content, the same way you would with other content.

For instance, you can add a user’s name or purchase history in the video to prompt a sign-up, retarget them with other products, ask them questions or just connect with them, using content.

Rich insights from these interactive videos facilitate a a far deeper understanding of the customer lifecycle.

Not only that, but it also brings the VoC to life, helping you forge a deeper relationship with your customers. By paying closer attention to VoC, you can bridge the gap between customer expectations and their actual experiences, especially in relation to your business.

Overall, interactive video content works hand in hand with data and insights to create an enriched customer profile. Users will benefit from an enhanced customer experience and will have had a positive encounter with your brand.

In turn, this will help you stimulate two-way communication, nurture your customer relationships, and create informed strategies that can assist you in delivering relevant, personalized content to users.

Interactive video makes it easy to create personalized content for your customers

Customer expectations around personalization are increasing; 86% of customers say personalization has some impact on what they purchase, with a quarter admitting it “significantly impacts” their purchase decisions.

It makes sense; personalized content takes content relevance to a new level. That said, personalized content can be easier said than done. Personalization requires laborious data-gathering, insight analysis and testing, right? Well, no, not always.

The beauty of our interactive video is that it allows brands to build deep-level personalization integration in Salesforce Marketing Cloud. This game-changing functionality allows you to easily add personalized details into your video content, the same way you would with other content.

For instance, you can add a user’s name or purchase history in the video to prompt a sign-up, retarget them with other products, ask them questions or just connect with them, using content.

Rich insights from these interactive videos facilitate a a far deeper understanding of the customer lifecycle.

Not only that, it brings the VoC to life, helping you forge a deeper relationship with your customers. By paying closer attention to VoC, you can bridge the gap between customer expectations and their actual experiences, especially in relation to your business.

Overall, interactive video content works hand in hand with data and insights to create an enriched customer profile. Users will benefit from an enhanced customer experience and will have had a positive encounter with your brand.

In turn, this will help you stimulate two-way communication, nurture your customer relationships, and create informed strategies that can assist you in delivering relevant, personalized content to users.

Personalization got you feeling lost? Explore our customer gallery and find out how our customers are making the most of personalized video content.

Keira Lewis

General Manager