Author:
The 7 best interactive videos we’ve seen
To start off the new year, we’ve rounded up our pick of the best interactive videos around to inspire you...
Our 2020 Journey
Like many businesses, we’ve had to navigate an extraordinarily difficult business landscape this year. The impacts of COVID-19 have proved...
The 5 Types of Video Content People Love
Video content has emerged as one of the most powerful weapons a brand can wield within their content strategy. But...
How to Use Video Marketing to Build Your Brand
Renee Kitchen from leading men’s fashion brand, Politix, tells us how video marketing has been instrumental in building and sustaining...
How to Leverage Interactive Content to Boost Your Video Engagement Rates
Interactivity injects life into your videos, turning passive viewers into engaged users. Interactive video is a new concept, meaning that...
How Interactive Video Content Can Help You Understand Your Customers
Successful brands know that understanding what their customers want is the key to meaningful brand communications that enhance the customer...
The Growth of Black Friday, and How to Make the Most of it
Black Friday is set to be one of the biggest retail sales events of 2020. Discover how to help your...
The 4 Best Types of Interactive Video
Interactive video has the power to transform passive video viewers into leads, customers and even brand loyalists. Discover the best...
How to Use Video Content to Transform Your Email Marketing
Video content can be the most valuable tool in your email marketing toolbox. But how can your business use it...
Understanding branching videos and how to use them
There’s a good chance you’ve experienced branching or choose-your-own-adventure videos before… but how can businesses use them to create more...
How to take customer personalisation to the next level
Marketers and customers are hungry for personalisation. Interactive video is set to turn the dial up to eleven. The whole...
Are your video analytics missing the bigger picture?
The way we measure video performance has failed to keep up with our increasing reliance on data, but interactive video...
The incredible impact of effective onboarding
Interactive video has the power to reimagine onboarding as an engaging, personalised, measurable experience. The battle to retain top talent starts...
5 steps to better-performing videos
Regardless of the broader strategic purpose—marketing, selling, lead generation, recruitment, education—all video content has the same goal: to be seen....
The magic of Vudoo on Salesforce
The newly released Vudoo integration allows Salesforce customers to create and publish videos with market-leading interactive technology. Any video...
Encouraging youths to dream big
To quote Whitney, we believe that children are our future, and that’s why Vudoo’s support of The Reach Foundation is...
Interactive video could teach us a thing or two about online learning
2020 has put the effectiveness of online learning under the spotlight. The time is right to move the conversation forward....
The No.1 marketing trend of 2020 you haven’t budgeted for
In the current economic climate, extracting value from digital strategies should be high priority. Interactive video is emerging as a...
Interactive video offers a way forward for retail
More than twenty years after online shopping started wending its way into our consciousness, the e-commerce experience hasn’t evolved...
Salesforce x Vudoo: innovation bringing interactive video to Marketing Cloud
The world’s leading marketing software business has partnered with technology company, Vudoo, to deliver cutting edge interactive video to Salesforce...
6 reasons to invest in a customer success program
A strong customer success strategy isn’t just good for customers, it’s good for business. Vudoo wants our product to stand...
Why the time is right to go all the way with digital transformation
For years, companies have talked the digital transformation talk. Now it’s crunch time. Vudoo’s Enterprise Account Director, Aleksandra Harsic, speaks...
Vudoo turns three
Co-founder & Joint CEO Andrew Spalding reflects on how far we’ve come. For any startup, each successful year in business...
Video is more important than ever. It’s time to do it better.
Interactive video not only transforms the way we watch video, but how well we measure it. The world is in...
6 rules to optimise your interactive video
Following these best-practice tips will help set up your interactive video content for success. The beauty of the Vudoo platform...
Why software companies are leading in Customer Success
As subscriptions put power in the hands of the user, software brands must create genuine value, says guest contributor Clayton...
Supporting small business, one sip at a time
Lockdown is giving us a whole new appreciation for the cafés and venues that were a part of our daily...
Nothing is forever, this too shall pass
At the start of last year things were very tough for me. My startup business was two months into a...
The country may be in lockdown: your brand doesn’t need to be
At the time of writing, 1.7 billion people around the world are in lockdown. Humans are facing challenges on multiple...
5 takeouts from the COVID crisis (so far)
It’s necessary to premise this story by acknowledging that the coronavirus pandemic has a long way to play out before...
Who’s Who @ Vudoo: Meet Matt
Get to know the talented Vudoo crew! Meet Matt, our UX Designer WHO Matt Mastrocola, Vudoo Experience Designer MATT SAYS...
Why customer success sits at the heart of our business
Vudoo is setting out to build a world-class customer success program. Our product lives or dies based on how easily...
Vudoo Women
The women of Vudoo, Collingwood On International Women’s Day we paid tribute to the amazing women who help drive our...
What can interactive video do?
Interactivity sits at the leading edge of video technology Interactivity sits at the leading edge of video technology, but what...
Who’s Who @ Vudoo: Meet Keira
Get to know the talented Vudoo crew! Meet Keira, our Customer Success guru. WHO Keira Lewis, Customer Success Manager KEIRA...
Video interactivity drives favourability, memorability and brand sentiment
Industry research provides context into the continued rise and importance of video as a means of reaching consumers. Analysis by...
Usability standards have changed. It’s time for video content to evolve
The way video content is consumed has changed, but brands are slow to follow suit. As digital media sets new...
Why video is the future of marketing
Even though the way marketers approach their craft will always evolve, there’s one thing we know for certain. Like virtually...
The Incredible Power of Interactive Video
The power of interactive video is to engage viewers and change lives Interactive technology has the potential to transform the...
How Interactive Video is Giving Customers a Voice
Brands that can successfully open up a dialogue with their customers will find themselves set for success. It used to...
Our 2020 Vision
Undoubtedly, 2019 was a seminal year for Vudoo. Our client base grew, key partnerships were cemented and our platform was...
Vudoo Welcomes Aleksandra Harsic
We continue to build an outstanding team here at Vudoo, and are thrilled to welcome the latest addition to our...
Vudoo Dinner 2019
What a night that was! We ate and drank in the company of like-minded professionals, entertained by the wonderfully engaging...
Adobe Symposium
Adobe’s Symposium conference in Sydney is rapidly approaching (27-28th June), and we are delighted to announce that Vudoo is a...